In recent years, ready-to-eat (RTE) food (1) ______ remarkable popularity in India, fuelled by busy lifestyles and rapid urbanisation. These products, ranging from instant noodles and pre-packaged curries to frozen parathas, cater to consumers seeking convenience without the hassle of elaborate cooking. The expansion of supermarkets and online grocery platforms has further propelled this trend, making RTE meals accessible to urban and semi-urban households alike.

However, while these foods offer undeniable convenience, nutritionists caution against excessive reliance on them. Many RTE products contain high levels of sodium, preservatives, and saturated fats, which can have adverse effects on health if consumed regularly. The perception that these meals are a “quick fix” often overshadows the importance of fresh, home-cooked food rich in natural nutrients.

Marketing strategies also play a significant role (2) ______ boosting sales. Attractive packaging, celebrity endorsements, and seasonal discounts create a strong appeal, particularly among younger consumers. Still, there is a growing segment of health-conscious buyers (3) ______ low sodium, additive-free options, prompting manufacturers to adapt their offerings. In the long term, balancing convenience with nutrition will be key. Consumers who use RTE meals occasionally, rather than habitually, can enjoy their benefits without compromising overall well-being.